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Doing Something Just for You this New Year's is More Appealing, Less Costly

NEWS RELEASE - December 26, 2007

ROCHESTER, NY— At this resolution-heavy time of year, many people are looking to correct something in their appearance they just don’t like. If that “something” is a grooved line in the face, thin upper lip or a permanently furrowed brow, Brett C. Shulman, M.D., a board-certified dermatologist with Lifetime Health Medical Group is now offering Juvéderm™ a cosmetic filler that results in a natural look at a lower price than other fillers.

“Juvéderm is good for anyone with an early to medium furrowed brow, deep parentheses like wrinkles around the mouth, thin lips they want to fill out, or tear troughs,” says Shulman. “It has a very soft feel, so when it’s injected, it flows into the skin in a very natural way. Patients like how smooth it is and they end up seeing a more refreshed, more youthful looking person in the mirror.” He likens the effect of Juvéderm to looking like you’ve had a good night’s sleep, lost weight or had a haircut. “It doesn’t look like you’ve had something done, but just returns the skin back to where it used to be before the wrinkles and lines appeared.”

Juvéderm also goes where other fillers don’t. For example, other fillers are either not recommended to enhance the upper lip, or when used on lips are more painful when injected.

Judy Laduca has always been self-conscious about her smile. As the medical office supervisor for The Center for Dermatology at Lifetime Health, she had the opportunity to try Juvéderm at a training session the manufacturer provided for Shulman and his staff.

“I didn't really have much of a top lip. When I smiled, there was so little visible lip that it looked like a fake smile,” she explains. Dr. Shulman and she discussed the shape she was looking for and he also suggested adding definition to the lines under her nose. Between the two areas, she says she now has a brand new smile and fuller looking lips. “I’m very pleased. It was an easy, nearly painless procedure with minimal swelling (I went to a soccer game that evening and no one knew any different) or bruising.” The shape smoothed out completely within a couple of days and Laduca says her lips now look very natural, and have a very soft texture (no clumps or uneven areas).

In addition to its uniquely smooth quality, Juvéderm costs less than other fillers and nearly lasts as long – appealing to the person who wants to try a cosmetic filler but has reservations both about living with results or upfront costs.

The cost of Juvéderm starts at as little as three dollars per day.

Dr. Shulman’s practice at The Center for Dermatology at Lifetime Health provides quality medical, surgical and cosmetic dermatology care to pediatric, adult and geriatric patients.  Dr. Shulman has expertise in both skin cancer surgery and the latest techniques in cosmetic dermatology. Call (585) 292-8460 or visit http://www.lifetimehealth.org for more information.

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